About Me

 Hello and welcome to Finance with Rodrigues.

Hi, I’m Santana Rodrigues, a Nakuru-based Digital Marketer, Content Strategist, and Creative Media Specialist who believes that great marketing is built on two things: human storytelling and smart analytics.

With a BSc in Finance & Statistics, I naturally think in numbers — but I communicate in stories. This balance helps me create digital strategies that are not only creative and exciting, but data-driven, measurable, and aligned with real audience behavior.

Over the years, I’ve helped businesses in Nakuru, Nairobi, and Mombasa strengthen their visibility across key marketing platforms like Instagram, Facebook, TikTok, Google, and blogs. I’ve worked with brands such as:

  • Kenjap Motors – analytics-led campaigns and customer-focused automotive content

  • Bounty Supermarket – retail visibility, digital planning, and engagement optimization

  • Blissful Whispers Wellness & Spa – wellness storytelling, retention-based content, and audience insights

  • Gray’s Stays, Mombasa – accommodation marketing, lifestyle visuals, and strategy

Because I’ve spent three years in photography and videography, I don’t just plan the content — I create it myself. That means your visuals, captions, blogs, and campaigns work together with a consistent, intentional style.

I specialize in:

  • Digital marketing strategy

  • Analytics & performance reporting

  • SEO-friendly blog writing

  • Brand storytelling

  • Content creation (photo & video)

  • Accommodation, wellness, and lifestyle marketing

  • Social media optimization

My approach is simple:


Use creativity to attract people, use analytics to understand them, and use strategy to keep them coming back.

If you’re a business in Nakuru or anywhere in Kenya looking to grow online through clear communication, high-quality content, and data-backed digital marketing, then you’re exactly where you need to be.

Welcome to my world — where marketing is human, intentional, and built to perform.

Comments

Post a Comment

Popular posts from this blog

How to Understand Social Media Algorithms in Kenya: A Simple Guide for Nakuru Businesses

Social media is one of the most powerful tools for businesses in Nakuru and across Kenya , but understanding how algorithms work can make the difference between content that performs and content that gets lost in the feed. If you’re a small business owner in Nakuru, this guide will help you make sense of algorithms in simple terms and use them to your advantage. What Is a Social Media Algorithm? At its core, a social media algorithm is a set of rules that platforms like Facebook, Instagram, TikTok, and LinkedIn use to decide which content to show to which users . Algorithms are designed to show users what they are most likely to engage with, keeping them on the platform longer. For Nakuru businesses, this means your posts won’t automatically reach everyone who follows your page. Instead, the algorithm prioritizes content based on: Engagement – likes, comments, shares, and saves Relevance – how closely your content matches a user’s interests Recency – newer posts often per...
Read more

The 2025 Instagram Algorithm Explained: What Works for Kenyan Creators and Brands

Instagram remains one of the most powerful platforms for businesses, creators, and brands in Kenya . But as the platform evolves, understanding its 2025 algorithm is crucial to ensure your content reaches the right audience and drives real engagement. Whether you’re a Kenyan creator, a Nakuru small business, or a brand looking to grow online , this guide will help you navigate Instagram’s changes and create content that performs. What Is the Instagram Algorithm in 2025? The Instagram algorithm determines which posts, reels, and stories appear on your followers’ feeds and the Explore page. In 2025, the algorithm focuses on engagement, content type, user behavior, and timeliness . Key factors include: Engagement triggers: likes, comments, shares, saves, and reel interactions. User activity: Instagram shows content similar to what a user engages with most. Content type: reels and videos are prioritized over static images. Recency: newer content is more likely to appear, b...
Read more

Why Nakuru Businesses Struggle With the Facebook Algorithm—and How to Fix It

Why Nakuru Businesses Struggle With the Facebook Algorithm—and How to Fix It For businesses in Nakuru and across Kenya , Facebook remains a key platform to reach customers. Yet many small businesses post regularly but see low engagement and limited reach . Understanding why this happens — and how to fix it — can transform your social media performance. Understanding the Facebook Algorithm in 2025 The Facebook algorithm decides what content appears in users’ feeds. Its main goal is showing users content they care about , which means your posts won’t automatically reach everyone who follows your page. Key ranking factors: Engagement: Likes, comments, shares, and reactions Relevance: How closely your content matches user interests Recency: New posts are prioritized Relationships: Content from pages or people users interact with most For Nakuru businesses, this often translates to limited organic reach , especially if you rely solely on posting without engagement s...
Read more