Finance with Rodrigues

  Why Story-Driven Marketing Is the New Competitive Edge for Nakuru Businesses in 2025 By Santana Rosario Rodrigues – Storytelling-Based Digital Marketer & Content Strategist in Nakuru When most business owners in Nakuru think about digital marketing, they think content , ads , followers , or posting consistently . But the truth is this: Consistency without a story is noise. Content without a story is invisible. Ads without a story do not convert. The brands winning in 2025—locally and globally—are those that understand the psychology of storytelling and how it influences buying decisions. In Nakuru, this advantage is still largely untapped. Most businesses sell products; very few sell a story . And that is exactly where the opportunity lies. In this blog, I explore a unique, rarely-discussed concept: How story-driven marketing can help Nakuru entrepreneurs build trust, attract loyal customers, and stand out even in the most competitive industries. Why Storytelling W...

How Digital Marketing Is Transforming Businesses in Nakuru — And Why Your Brand Can’t Afford to Be Left Behind By Santana Rosario Rodrigues — Digital Marketing & Content Strategy Expert in Nakuru In the last five years, Nakuru has quietly grown into one of Kenya’s fastest-rising business hubs. From SMEs in the CBD to emerging brands in estates like Section 58, Kiamunyi, Lanet, Pipeline, and Naka, one trend is clear: businesses that embrace digital marketing are pulling ahead—fast. But many Nakuru businesses still struggle to stand out online. They post inconsistently, fail to communicate their value, rely on guesswork, or copy what competitors are doing without a clear strategy. The result? Low engagement, minimal conversions, and slow business growth. As a content strategist and digital marketing consultant based in Nakuru , I’ve worked with brands in retail, hospitality, real estate, photography, tech, and service-based industries—and I’ve seen firsthand what actually works. ...