Finance with Rodrigues

Social media is one of the most powerful tools for businesses in Nakuru and across Kenya , but understanding how algorithms work can make the difference between content that performs and content that gets lost in the feed. If you’re a small business owner in Nakuru, this guide will help you make sense of algorithms in simple terms and use them to your advantage. What Is a Social Media Algorithm? At its core, a social media algorithm is a set of rules that platforms like Facebook, Instagram, TikTok, and LinkedIn use to decide which content to show to which users . Algorithms are designed to show users what they are most likely to engage with, keeping them on the platform longer. For Nakuru businesses, this means your posts won’t automatically reach everyone who follows your page. Instead, the algorithm prioritizes content based on: Engagement – likes, comments, shares, and saves Relevance – how closely your content matches a user’s interests Recency – newer posts often per...

Instagram remains one of the most powerful platforms for businesses, creators, and brands in Kenya . But as the platform evolves, understanding its 2025 algorithm is crucial to ensure your content reaches the right audience and drives real engagement. Whether you’re a Kenyan creator, a Nakuru small business, or a brand looking to grow online , this guide will help you navigate Instagram’s changes and create content that performs. What Is the Instagram Algorithm in 2025? The Instagram algorithm determines which posts, reels, and stories appear on your followers’ feeds and the Explore page. In 2025, the algorithm focuses on engagement, content type, user behavior, and timeliness . Key factors include: Engagement triggers: likes, comments, shares, saves, and reel interactions. User activity: Instagram shows content similar to what a user engages with most. Content type: reels and videos are prioritized over static images. Recency: newer content is more likely to appear, b...