Why Nakuru Businesses Struggle With the Facebook Algorithm—and How to Fix It
Why Nakuru Businesses Struggle With the Facebook Algorithm—and How to Fix It For businesses in Nakuru and across Kenya , Facebook remains a key platform to reach customers. Yet many small businesses post regularly but see low engagement and limited reach . Understanding why this happens — and how to fix it — can transform your social media performance. Understanding the Facebook Algorithm in 2025 The Facebook algorithm decides what content appears in users’ feeds. Its main goal is showing users content they care about , which means your posts won’t automatically reach everyone who follows your page. Key ranking factors: Engagement: Likes, comments, shares, and reactions Relevance: How closely your content matches user interests Recency: New posts are prioritized Relationships: Content from pages or people users interact with most For Nakuru businesses, this often translates to limited organic reach , especially if you rely solely on posting without engagement s...