TikTok Growth in Kenya: How the 2025 Algorithm Prioritizes Local Content and Trends
TikTok has become one of the fastest-growing social media platforms in Kenya , offering massive opportunities for creators, businesses, and brands. But understanding the 2025 TikTok algorithm is essential to ensure your content reaches the right audience and grows consistently. Whether you’re a Kenyan creator, a Nakuru-based business, or a brand targeting local niches , this guide will help you leverage TikTok’s algorithm to maximize engagement, retention, and growth. How the TikTok Algorithm Works in 2025 The TikTok algorithm is designed to keep users engaged by showing content they are most likely to watch, like, and share. Its key factors include: User interactions – Likes, shares, comments, watch time, and replays Video information – Captions, hashtags, sounds, trending effects, and visuals Device & account settings – Language preference, location, and device type In 2025, TikTok has doubled down on local content discovery , meaning videos that resonate with...